The Daily W Sports Network

For The Daily W, I helped build a brand for a women’s sports podcast bringing the loud, opinionated, personality-driven energy of sports talk into a space that has rarely been treated that way.

The identity needed to feel bigger than the show itself - something fans could wear, share, recognize, and rally behind. We explored a wide range of W marks, pushing toward a symbol that felt less like a traditional letterform and more like a badge of fandom. The goal was that IYKYK vibe - a W, but not obviously a W. Something that could move beyond the podcast and start to feel like a real symbol for the fanbase.