Basketball Hall of Fame
- James Naismith Collection

Working with the Basketball Hall of Fame, I developed a range of logo and brand design work across multiple concepts, each rooted in the history, legacy, and visual language of basketball.

Alongside that work came a "wild card idea" - an original illustrated take on basketball founder James Naismith. That concept quickly grew into a full featured Naismith collection spanning apparel, merchandise, croc charms, and even a limited edition collectible figure, giving the Hall of Fame a fresh new way to celebrate one of the game's most important figures.